What is a rewarded sale Lottery ticket
In 2004, the State Administration for Industry and Commerce replied to the “Response of the State Administration for Industry and Commerce on the question of whether the website engaging in prize-winning sales activities in the provision of online shopping services constitutes unfair competition behavior”: “To attract advertisers and increase visibility Lottery activities such as click-through rate and other activities constitute prize-winning sales.” According to the reply, as long as the purpose is to “attract advertisers, increase visibility or click-through rate, etc.”, lottery activities may be prize-winning sales.
Since then, Articles 10 and 11 of the “Interim Provisions on Regulating Promotional Activities such as Rewarded Sales (Draft for Comment)” (“Rewarded Sales Opinion Draft”) promulgated by the State Administration for Market Regulation in 2019 stipulate that “this Regulation The term “rewarded sales” means that the business operator provides bonuses to consumers or the relevant public (the hereinafter referred to as consumers includes the relevant public) for the purpose of selling goods, providing services (hereinafter referred to as goods includes providing services) or gaining competitive advantage. Acts of goods or other benefits, including lottery and bonus sales. Lottery-based sales refer to the operators using lottery, lottery, competition and other accidental or uncertain methods to determine whether consumers win the prize. “Rewarded sales behavior.” “In order to promote the mobile client, attract customers, increase visibility, obtain traffic, increase click-through rate, etc., the operator provides items, bonuses or other benefits incidentally, which is regarded as the term of this regulation Rewarded sales.” In 2019, the State Administration of Market Supervision and Administration promulgated the “Provisions on Prohibiting Unfair Rewarded Sales (Draft for Comment)” (“Improper Rewarded Sales Opinion Draft”), Article 9 stipulates that “to engage in Operators of online commodity transactions or services provide goods, money, or other economic benefits incidentally in order to promote mobile clients, solicit customers, improve website visibility, obtain traffic, and increase the click-through rate of registrants, etc., which constitutes Reward sales shall be regulated in accordance with these regulations and Article 22 of the Anti-Unfair Competition Law.”
Although the aforementioned two regulations have not been officially released, they have strong reference significance, and from their content, they basically continue the content of the above-mentioned 2004 related responses, that is, whether it is a provider of goods or services, If it provides goods, bonuses or other benefits to consumers in the form of a lottery or bonus, and the purpose is to market to customers, it may be a prize-winning sale.